More tools. Still too much work?
Which challenge is holding your team back?
- Investing in AI, but not seeing results?
- Leads coming in, but deals aren’t moving?
- New systems, but teams aren’t using them?
- Still chasing data, updates and approvals?
- Do customers need your team for every request?
- New market, but no repeatable sales process?
Business Growth & Operations Lead
European B2B experience · Commercial ownership · Hands-on business building
I connect marketing, sales and operations to grow revenue and improve team productivity. My experience spans Hilti teams in Munich, Paris and Hong Kong, business ownership, and practical AI workflow automation.
International market-entry services · AI workflows · CRM · Operations
Contact: jayjunjiebian@gmail.com · LinkedIn
- Markswell: I led brand strategy and go-to-market for a Chinese school-uniform manufacturer's international launch, rebranded from Xiaohaha to Markswell.
- MasBattery: MasBattery is a power-bank rental brand for theme parks, water parks and venues in Spain. An Exlora Group venture I built from zero to live stations; my co-founder in Spain now runs it day to day.
- Exlora Group: The company I co-founded: a cross-border growth partner between China and Europe, from sourcing and branding to market entry, compliance and consulting, supported by AI-assisted workflows and human commercial decisions.
- Hilti (North Asia): I managed the North Asia web channel and held regional responsibility for remote-sales performance across five markets.
- Hilti Global (Paris): I led the change, communications and sales-enablement program behind Hilti's global digital marketing transformation, the bridge that turned strategy into adoption in the field.
- Hilti Global (Munich): I was product owner for Hilti's Pixlee UGC platform launch: the shift from polished brand content to real user content worldwide.
- Rebecca Fashion: Creative direction and visual storytelling for Rebecca Fashion, a cross-border hair and beauty brand, one of my MeetSocial clients.
- Central Studios: I revitalised the digital and brand presence of a luxury fashion and photography production studio.